»Comparing apples
and oranges is my
daily bread.«

Juli Gudehus

some thoughts on redesign, beautiful legs and an experiment

Design research is a rather young discipline. That is why there were no customs when I planned and executed a large-scale redesign experiment in 2005.

I invited 18 design studios to participate – not revealing to them what the experiment really was about: that what they should redesign in this context had been redesigned several times only recently. The Chinese whispers game had inpired me to let them do that. The astonishing results and the exciting process led to a talk at the TYPO Berlin. 

May I present you a great deal of facettes of this culture technique named »redesign«? The resolution of the film is rather low, according to the technical at that time. The phenomenon itself though is and stays iridescent and fascinating.

Have fun!